A One-on-One With Linx Dating Founder Amy Andersen — Exactly How She Became “Silicon Valley’s Cupid”

The small Version: if they’re creating the latest version of an already-cool product or coming up with another big part of technology, singles in Silicon Valley often leads hectic resides — therefore matchmaking usually will get placed on the backburner. Since 2003, Linx Dating as well as its creator Amy Andersen were handling the needs of these active, relationship-minded pros with a curated, tailored, and intuition-based matchmaking program.


From Bing to Apple to Lyft to Github, Silicon Valley is renowned for its juggernaut technology companies and revolutionary start-ups, so much in fact that there’s also a well known TV show named after it. Silicon Valley can also be known for the passionate, hardworking, innovative, and dedicated people who work on these lenders — which lends well to a successful job however necessarily a fruitful matchmaking life.

“A lot of these people are so focused along with their jobs that certain time they wake up and think ‘Oh my personal gosh, i have to get a hold of my personal match. Best ways to start performing that?'” mentioned neighborhood matchmaker Amy Andersen. Linx Dating is actually how they start carrying out that.

Established by Amy in 2003, Linx, for brief, is a curated matchmaking solution for all those active, high-profile solitary specialists in Silicon Valley plus the surrounding Bay region (plus all around the globe) thatn’t been able to get the union they need. Nowadays, the company is recognized as “Silicon Valley’s Matchmaker” and Amy its “Cupid.”

Amy recently informed united states regarding the “aha second” that started every thing, the girl client-to-client vetting procedure, the algorithm-less, intuition-based matchmaking, as well as the private relationships she develops together with the men and women she assists.

Connecting the Gap Between Single Men in Silicon Valley & Single ladies in San Francisco

The determination for Linx came in 2000 while Amy was doing work in personal client solutions at a technology company in bay area but located in Silicon Valley. Whether or not it is at work, through friends, or just out and about, Amy frequently found gents and ladies who were informed, effective, appealing, and well-rounded, even so they had been single and don’t understand exactly why.

Understanding both areas well, Amy pinpointed the problem: there were more readily available men in Silicon Valley than San Fran and much more offered feamales in San Fran than Silicon Valley. Employing household, buddies, and careers being in their particular places, making the 50-minute car visit to fulfill special someone was not at the forefront of their own brains, Amy explained.

“That was my ‘aha moment’ where I was thinking ‘What if I had been to connect this space and develop these options of these great feamales in San Francisco and they great guys in Silicon Valley?'” she stated.

Amy subsequently invested the next 3 years performing as much research as she could, making use of the woman business-oriented mind for a significantly better thought of the marketplace and demand for this kind of matchmaking business. In 2003, once she had all the woman ducks in a row, she quit this lady task at Merrill Lynch, established the firm, and not appeared straight back.

“beginning Linx was one of the better choices of living,” she stated. “assisting these introductions and offering as a conduit between these two class seems to operate well during the last 12+ years that i am achieving this.”

From Application to the marriage, Amy will there be Every Step

Amy requires a very hands-on method along with her clients from starting to conclude, observing each individual independently, making use of their unique particular wants and requires during the matchmaking, and supplying the woman professional advice all along the way.

A One-on-One, In-Depth Vetting Process Ensures High-Caliber Clientele

At Linx, it-all starts with the standard of the customers. While additional matchmaking firms might accept whoever is applicable, Linx has actually a comprehensive referral-based vetting program which makes their unique customers stay ahead of others. Every aspiring user must be advised by a former or current member, a pal or get in touch with of Amy’s, or perhaps the love.

Amy gets dozens of referrals every day and screens each choice herself. And if they’re 22 or 72, Asian or Latino, lawyers or artists, Amy is looking for people who are smart, healthier, relationship-minded, accomplished, ambitious, and leading interesting resides on the whole.

“providing someone is passionate about their particular job, that’s what I’m selecting. Beyond that, i am finding those people who are well-rounded. Be it volunteering or cooking or whatever it’s, i recently want to see they have a colorful, interesting existence,” she mentioned. “When someone says in my opinion ‘All i really do is actually work’, i am probably not probably need make use of all of them. Not just perform they not need stability within their schedules, but to me that is in addition indicative which they don’t have time for a relationship.”

After the preliminary evaluating, Amy sets up an one-on-one meet-and-greet, which she said is an essential section of getting a client. That is where Amy extends to be aware of the individual, hear their own individual tale, and discover whatever they’re looking for in someone (and whatever’re not searching for).

Most of all, Amy is actually deciding if the woman organization will be the proper fit for both sides. Whether somebody is not 100% over their ex or come in an arduous phase regarding existence, her impulse can determine if the timing is down.

“The meet-and-greet is an important session for my self but moreso for that prospect getting a great study of what Linx is about,” she stated. “folks derive the responses that they’re looking for from meet-and-greet, that is certainly vital because anyone whom decreases that roadway becoming litigant, i do want to be certain that they feel willing to accept this process.”

If meet-and-greet goes really, they will keep returning for a follow-up meeting with Amy before selecting the membership which is perfect for all of them and getting started regarding matchmaking. Even though it seems like a lengthy procedure, Amy said its needed because she wants every member as pleased with Linx and vice versa.

Matchmaking That Combines the consumer’s hopes & Amy’s Intuition

Besides screening every choice, Amy normally really the only individual at Linx who the matchmaking, outsourcing her concierge solutions to professionals like specialist clothes stylists, makeup performers, and psychologists.

“this might be a very small, boutique, niche matchmaking business in comparison to plenty of providers having big employees and branches worldwide etc, thus Linx is actually super customized due to that,” she mentioned.

The woman special matchmaking program brings together the granular metrics of exactly what the individual wishes in a night out together (their favored top, get older, income, etc. as well as their deal-breakers) and Amy’s normal ability and instinct for understanding when two people belong with each other.

“today, when it comes to while I built a match, about 75% if it is produced by abdomen, that instinct that claims ‘Oh my goodness, i do believe i may be on to something here,'” Amy stated.

According to those factors, Amy will then take control, scouring the woman database of qualified singles until she finds the most wonderful match for each customer.

Using the internet Pre-Introductions Get Singles worked up about Their unique Match

Once Amy has the woman perfect pairing, she’ll email both individuals a “baby bio” of every some other, giving them a snapshot of this other’s personality, hobbies, look, and receiving all of them stoked up about just how great they would be collectively.

“i would like my personal consumers throughout the edge of their particular seats, jaws on the floor, like ‘OMG this individual appears incredible,'” she said.

They’re going to next reach ask Amy questions about their match and make an effort they must choose for by themselves as long as they believe its right. During this time, Amy additionally ensures the clients do not know both, whether through work or personal groups and/or past online dating sites activities, very we have all on a clean slate.

“I’ve found there may be cross-pollination using my clients in which they’ve somehow have came across. I wish to abstain from a situation where they have already fulfilled or they’ve glanced at every other’s using the internet users so there was actually reasons they thought we would leave that possibility,” she said.

Enough time from Amy’s original email into pair agreeing in order to satisfy usually takes 72 many hours, and at that time Amy will be sending all of them a one-page, custom bio with more juicy details, such as their very first names. Amy stated she excludes last brands before the basic time to enable them to stay away from Googling both, stepping into their very own minds, and ruining the magic.

Sufficient reason for Amy getting old-school, she necessitates the guy to call the woman (no texting or emailing!) within 5 times to set up a nice time in which the guy treats her.

Going Beyond a Matchmaker in order to become a Liaison, Confidant, buddy & Adviser

When Amy can make a match, she doesn’t merely deliver all of them off throughout the very first go out with a “good-luck!” She provides pre-date coaching that leaves the woman clients comfortable and will teach them simple tips to decrease their unique hectic lives down (no less than for example night) She stated this might be particularly important in Silicon Valley, in which everybody is working 24/7 and always have a million thoughts running right through their own brains.

“I want you to disregard everything surrounding you, all the distractions in life,” Amy mentioned. “i want you to definitely carefully get ready for the date since these matches really count. Much is driving on it mentally and financially, thus I want visitors to focus on those important details and don’t forget how important those very first thoughts are.”

“Amy has exceeded every expectation and I would suggest Linx. You will find because fulfilled the man whom I would personally not have met otherwise. We are using situations sluggish and witnessing what the future holds.” — A Linx Associate

And because every user signals a two-year agreement (which can be frozen whenever you want as long as they meet someone special), Amy becomes equally spent because they are within this trip and is also in a position to develop a commitment beyond a professional one. She even receives wedding invitations and photographs of babies who have been born from previous members.

“That’s mostly why I do this — it is rather satisfying,” she said. “much beyond my personal work to be a matchmaker, i am a liaison, confidant, friend, and agent.”

Final Thoughts

Thanks to Amy’s dedication, ingenuity, and love for her consumers, Linx is looking after an under-served singles industry in the online dating market, and she actually is only just scraped the top about what she will be able to give the Silicon Valley region as well as the globe. We’re surely anticipating just what comes further.

“i have worked very hard to create a fantastic reputation in this region, but personally i think like i’ve much more unearthing to-do to acquire more diverse and fascinating customers just who i could help,” she mentioned.

For ladies who want to join Linx Dating, follow this link. For men into signing up, click here. You may follow Linx and Amy on Twitter: @linxdating.